After launching the RE:JOICE campaign to improve awareness of women's depression in 2017, LOTTE Department Store changed its key message to support women's self-esteem, dreams, and challenges and opened the RE:JOICE Counseling Center. These counseling centers are open to all citizens to offer high-quality psychological counseling services at an affordable price of 40 to 50% lower than the general counseling session. The interior was carefully selected to provide warmth and comfort to lower the repulsion of the term psychological counseling and help visitors feel at ease. It also operates children-specific content such as art therapy and intelligence test to offer various services for all age groups.

The Mind Care Program supports professional psychological counseling in connection with social welfare centers across Korea for the low-income or vulnerable class in need of psychological care and helps them recover and build a better tomorrow. LOTTE Department Store has been running the Mind Care Program since 2020, and 286 participants from 10 welfare centers across the country are participating in the fifth program in 2022. In particular, welfare centers that have participated in the Mind Care Program reapply for the next term for the continuous care of the participants in appreciation of the Mind Care program, which has become a signature campaign of LOTTE Department Store.

Young caregivers are young individuals who are unable to focus on their studies to support a family member suffering from a disease. In 2021, LOTTE ON initiated a crowdfunding campaign where customers could donate 1,000 won per click, and through this campaign, a total of 30 million won was collected and donated to 30 teenagers. In 2022, we planned to donate 100 million won by holding a Christmas hashtag event at LOTTE Department Store to present a warm Christmas to young caregivers.

LOTTE Department Store operates a traveling counseling center to visit department stores nationwide to encourage and comfort employees and co-workers working hard behind the scenes. In order to understand the department store employees who may be struggling at the forefront of emotional labor, we converted a camper into a cozy psychological counseling center and visited them. In 2021, we met with 150 employees on three occasions, and in 2022, we met 50 employees and co-workers in 9 stores throughout 10 days and shared messages of support.

In 2021, LOTTE Department Store made a campaign theme song that includes the key message of RE:JOICE of supporting women's self-esteem, dreams, and challenges. LOTTE Department Store and Antenna have produced the song For You Who Shine with singer-songwriters Kwon Jin-ah, Lee Jin-ah, and Jukjae. The song is available on YouTube and music streaming sites, and the benefits generated from it are donated to a charitable cause.

LOTTE Department Store invited renowned speakers to hold lectures to boost the employees' self-esteem and support their new challenges. Professor Lee Soojeong, CEO Choi Inah, lyricist Kim Eana, TV entertainer Kim Hyeonsook, and psychiatrist Yang Jaejin shared their experiences about dreams and challenges. The lectures were posted on YouTube to encourage many people.

Beachcombing: Woljeongri Beach in Jeju, Junggwangjeong Beach in Yangyang, Gangwon-do (Surfyy Beach)

The plastic waste that enters the ocean not only causes physical harm and biodiversity destruction to marine life, but it also has harmful effects on our health as it travels through the food chain. With growing awareness and action on environmental issues in the post-COVID-19 era, zero-waste activities have become increasingly important as a way for individuals to make a difference in solving the plastic waste problem on a daily basis. In order to solve the garbage problem and provide a zero-waste life experience to more customers, we carried out a beachcombing project. We visited Jeju and Yangyang, the cities that saw a recent surge in visitors and collected a total of 18,700 liters of garbage with 2,291 customers over 4 days.

City plogging: Jamsil LOTTE World Tower / Seoul City Hall / Jamsu Bridge

Thanks to the meaningful results of beachcombing, we have expanded our activity to city plogging to encourage more people to participate around the city. The RE:EARTH Market City Plogging Project took place at the Seoul City Hall Plaza on October 4th (Tue) and 5th (Wed) and Jjin Flea Market took place at the Jamsu Bridge on October 16th (Sun). About 1,000 participants of various nationalities and ages collected about 2,250 liters of non-recyclable garbage, 1,250 liters of plastic, and 1,000 liters of recyclables such as cans and bottles in the city center and along the Han River.

LOTTE Department Store has been exploring ways to repurpose the banners and insulated bags that are discarded at the end of each season. Together with the Spanish upcycling brand Nukak, LOTTE Department Store found an opportunity to give another chance to these discarded items through upcycling. We collected large banners hanging on the outer walls of the department store buildings and insulated bags from apartment complexes and gift event venues to recreate them into card wallets and pouches. The upcycled card holders and pouches were presented to customers as gifts at all LOTTE Department Store branches from December 2, 2022, to January 24, 2023. As these gifts represented the shared journey with customers, many branches distributed the entire quantity of the items prepared, reflecting the customers' enthusiastic response.

LOTTE Department Store uses various content and social media channels to conduct an environmental campaign that appeals to Millennials and Generation Z. In an effort to reach these goals, the 8th Eco-Dreamers, a group of 30 college students, partnered with us to create interactive content to promote RE:EARTH MARKET, highlight the Day of Resource Recirculation, and join the Eco-Dream Challenge at the Dongtan Store.

LOTTE Department Store has not only created an enjoyable area but has also achieved a 10% reduction in energy use for cooling and heating on the top floor by turning its rooftop into a green space. The rooftop area serves as a rest area in the city's heart, promoting environmental sustainability by reducing energy consumption and providing a peaceful retreat for both customers and locals. You can locate "CHARLOTTE Garden" on the LOTTE Department Store app.

LOTTE Department Store implemented the "ECO Flyer" service in 2009 to deliver shopping news online in order to reduce the environmental impact of printing 250 million paper flyers annually. Currently, the paper flyers have been completely replaced with shopping news published on the LOTTE Department app.

LOTTE Department Store is partnering with the Seoul Metropolitan Government to conduct a Public Transportation Use Campaign for environmental protection. Every month, each store provides gifts charged with Cashbee and presents gifts to purchasing customers who have transportation cards. Furthermore, we made public transportation cards with the official face of 2012 LOTTE Department Store, Girl’s Generation, to encourage young customers to use public transportation, and it was well received even among our foreign customers.

Beginning from the founding year of the LOTTE Department Store in 1979, Children's Environmental Art Contest is the largest children's art contest in the industry. Due to COVID-19, the contest was held virtually to have children participate at home with their families. The annual Children's Environmental Art Contest is organized with a theme focused on the environment to educate children, as future leaders, on the significance of a clean environment and the dangers of pollution. The contest also provides an outlet for children to showcase their creativity through art.

LOTTE Department Store operates the Children's Environmental School Program to educate students on the significance of the environment and demonstrate methods of harmonious coexistence. Children's Environmental School is LOTTE Department Store's main CSR program that combines our pro-environmental management and social contribution to education. Throughout eight years, from 2004 to 2012, 1,540 students completed the program. In the 8th Children's Environmental School Program conducted at eight Cultural Centers across Korea, the most outstanding students were given an opportunity to participate in the environmental education program in Germany. In 2016 and 2017, the Children’s School on Board Program was hosted. Children were invited to join the existing Peace & Green Boat activity to explore East Asia and learn about the environment and history.